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Coach PR is the host and producer of the “Weekend Work Morning Show”, the new #1 weekend morning show on Sirius/XM’s Shade 45. He co-created, with DJ Caesar, this unconventional and wildly popular show that has dominated the airwaves since November 2013. A native New Yorker, Coach PR began his successful career with Teamwork Music in 1999. A partnership between Teamwork Music and rapper 50 Cent in 2001 to promote 50’s mixtape, led to a mega-deal between Eminem, Dr. Dre and 50 Cent. Teamwork helped to launch what became one of hip-hop’s premiere labels, G-Unit Records. Coach PR worked as the Director of Promotions for G-Unit Records and spearheaded some of the most innovative promotion campaigns, which supported the global recognition of 50 Cent, Lloyd Banks, Tony Yayo and Young Buck.
In 2004, Coach PR was solicited to co-host “Taking it to the Streets” along with DJ Whoo Kid for New York’s number #1 Hip Hop and R&B radio station Hot 97. The overwhelming response to Coach PR’s on-air persona led to Shade 45 in 2004 on Sirius/XM Satellite Radio. Coach PR co-hosted alongside DJ Who Kidd one of the most listened-to segments on Shade 45. In 2006 Hot 97 asked the duo to return, giving them their own show cleverly named POW Radio. Electrifying the airwaves, the duo continued to bring their outrageous, and at times, earnest brand of broadcasting to satellite and traditional radio for ten years. Having interviewed celebrities such as Donald Trump, Dan Akroyd, Samuel Jackson, Eminem, Bobby Brown, Outkast, Michael Irving, Heinz Ward, Floyd Mayweather, Dwayne Wade and Lamar Odom, Coach PR is recognized as a prominent figure in broadcast media. Reaching close to 1 million listeners each weekend, Coach PR continues to use his knowledge of music and sports to entertain his listeners.
The resident “Sports Expert”, Coach PR worked as the sports editor for POW Magazine. He participated as a panelist for Allan Houston’s annual father and son weekend, has organized celebrity weekends with Disturbing the Peace’s Ludacris hosted in Atlanta, GA where he coached various celebrity sports teams. Coach PR has appeared on MTV’s Sucka Free, BET’S 106 and Park, hosted high school and college Ballin Out of Control basketball DVD’s, Ky-mani Marley’s 2007 BET J Reality TV series “Livin the Life of a Marley”, 50 Cent’s 2008 “Before I Self Destruct”, “Identical” starring Jonathan Togo (Miami CSI) released in Spring 2011.
In 2009, Coach PR opened Burgandy’s, a soul food restaurant in Queens, NY. Burgandy’s has become a staple in the community with sponsoring and catering events city-wide.